W Hotels
In the hotel business, W Hotels are young.
Not just in the sense that they haven’t been around long enough to buy themselves beer yet, but their aesthetic is tailored to a younger generation. And a hotel that is young in spirit needs to attract a younger audience. So how do you tell a youthful market that something is cool? Well, the last thing you do is call yourself cool, young or #fun. Instead, you talk to the “opposite” audience that wouldn’t like your hotel– reminding an older clientele that they won’t have fun there.
Print
If you can't read it, chances are you are too old for W Hotels.
