G.O.A.T. BRACKET | CAPITAL ONE
Every year March Madness fans attempt to fill out the perfect tournament bracket. With over 9 quintillion possible combinations, we rewarded fans with the most cutting-edge bracket-picking technology; the G.O.A.T. – an actual GOAT who reveals her bracket picks in real-time just hours after Selection Sunday.
if you don’t feel like watching all 16 videos, watch this case study instead.
OR YOU COULD WATCH SOME OF OUR FAVORITES
And IF YOU FEEL LIKE IT, here’s a string-out of all 16 G.o.a.t. pick-em videos, featuring all of the weird g.o.a.t. interpretations of team mascots.
After Selection Sunday we released the entire bracket on bracketchallenge.ncaa.com. and finished out in the 96th percentile of all brackets
then we had the g.O.A.T. engage with friends online
we made giphy stickers featuring our g.o.a.t. queen
and when fans brackets were eventually busted, the g.o.a.t. rewarded them with a busted backet packet so they could sleep away the pain. until next year.
