ACD / Art Director
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The Captain | Capital One

 
 
 

When capital one became the presenting sponsor of espn’s newest docu-series “The captain,“ they asked us to create a content series that would run in tandem with the release of each episode.

we brought in little leaguers to interview Derek Jeter himself and ask him some of the hardball questions fans didn’t get answered in the documentary.

No RTBs. no value propositions. No CTAs. here are the seven videos that premiered during the commercials of each episode:

 
 

No campaign is complete without it’s smattering of social videos. Here’s some favorite moments that didn’t quite make the cut for TV, but lived to see the day on instagram and twitter.

 
 

GCD: SCOTT BREWER, RYAN CARROLL

CD: Leigh Brown, Jon Williamson

ACD/Writer: Jonathan Pelleg