When capital one became the presenting sponsor of espn’s newest docu-series “The captain,“ they asked us to create a content series that would run in tandem with the release of each episode.
we brought in little leaguers to interview Derek Jeter himself and ask him some of the hardball questions fans didn’t get answered in the documentary.
No RTBs. no value propositions. No CTAs. here are the seven videos that premiered during the commercials of each episode: