ExperienceCALM_Parrot.png

Natural Vitality CALM

Natural Vitality CALM

The ocean-sourced magnesium in Natural Vitality CALM provides a calming experience that is different for everyone.

Whether it’s a gradual shift or a sudden surprise, when you experience CALM it almost feels like you’ve been transported to a special, magical place.  

We created a campaign that shows people experiencing CALM in personal and slightly fantastical ways.  

parrot_reading_Tagline.jpg

Print

calm_print_2.jpg

Digital Banners

We strategically placed banners online in places of stress, like WebMD.

 

Watch Natural_Vitality_CALM GIF on Gfycat. Discover more related GIFs on Gfycat

 

Watch Banner Throne 300x600 Animate GIF by @tjvining on Gfycat. Discover more related GIFs on Gfycat

 

Owned Social

We shared some of our fantastical scenarios on Facebook using live photos. When users press and hold on the photo, the photo comes to life.

 

Watch NV FB Live Photo Mockup GIF by @tjvining on Gfycat. Discover more related GIFs on Gfycat

 

We created Instagram stories, interrupting users feeds, inviting users to experience CALM through a short breathing exercise.

 

Watch NV Instagram Story 1 GIF by @tjvining on Gfycat. Discover more related GIFs on Gfycat

 

Paid Social

 
NV_Instagram.png
NV_Facebook_1.jpg
 
NV_FindYourCalm_Exploration_101618.jpg

Twitter Engagement

We asked people via Twitter to describe the most imaginative way they’d like to experience CALM. We selected the best responses and actually created them.

 
Twitter_Engagement.jpg
 

Cd: Bennett Holloway-Smith, Clay Coleman

Copywriter: Chris Davis