Natural Vitality CALM

Natural Vitality CALM

The ocean-sourced magnesium in Natural Vitality CALM provides a calming experience that is different for everyone.

Whether it’s a gradual shift or a sudden surprise, when you experience CALM it almost feels like you’ve been transported to a special, magical place.  

We created a campaign that shows people experiencing CALM in personal and slightly fantastical ways.  

Print

Digital Banners

We strategically placed banners online in places of stress, like WebMD.

Owned Social

We shared some of our fantastical scenarios on Facebook using live photos. When users press and hold on the photo, the photo comes to life.

We created Instagram stories, interrupting users feeds, inviting users to experience CALM through a short breathing exercise.

Paid Social

Twitter Engagement

We asked people via Twitter to describe the most imaginative way they’d like to experience CALM. We selected the best responses and actually created them.

Cd: Bennett Holloway-Smith, Clay Coleman

Copywriter: Chris Davis