Auto Navigator | Capital One

CAPITAL ONE Auto navigator

For a lot of people buying a new car is a family affair.
So when Capital One asked us to help relaunch their car-buying tool, we brought in a legendary father-daughter duo to show us how it’s done.

Dad Jokes or RTBs? Why not both?

Once the campaign launched, we continued the story with all-too-relatable text message conversations between eugene and sarah.

Then we had Eugene and Sarah spread the word on Twitter with a little banter, and got some fan love along the way.

GCD: SCOTT BREWER, RYAN CARROLL

CD: Dina young

COPYWRITER: WILL AEBI