Long Live the Matadors: Snapchat Geofilter
I created a Snapchat Geofilter for Texas Tech University. The filter is accessible to anyone using Snapchat when on Texas Tech campus. Though not affiliated with the university, this was the first instance of TTU being present on the obscure and up and coming social media platform.
The Geofilter launched on January 5th, 2015. Soon after, the filter went viral on campus, giving me opportunities to speak with The Washington Post, The Daily Toreador, Outpost TV, and several advertising and PR classes in the College of Media and Communications.